About us
Wellfound was built on a simple belief: property should create freedom, not weigh you down.
We exist to help everyday professionals take control of their financial future — using strategy, education, and smart property investing.
Our mission is to show people that you don’t need to sacrifice your lifestyle to build wealth. You just need the right plan and the right mindset.
Our Approach
1. We start with strategy.
Every decision begins with your end goal. We map out your property plan before recommending a single suburb or address.
1. We back it with data.
Real results come from real numbers. We analyse growth drivers, rental yields, supply trends, and demographics — not hype or headlines.
3. We buy with purpose.
Each property must serve a function — growth, cash flow, or leverage. Nothing is random. Everything compounds.
4. We think long-term.
We’re not here for a transaction. We’re here to help you build momentum over years — not months.
Who we help
- Ambitious investors ready to make their money work harder
- Rentvestors & aspiring owners who want lifestyle flexibility and long-term security
- Busy professionals looking to build wealth while balancing career and family
- Expats who want to build wealth while living abroad.
Whether buying your first property or expanding your portfolio, Wellfound helps you navigate the noise and purchase with your future in mind.
Meet Luke, Founder & Advisor
Luke built Wellfound after two decades helping some of the world’s biggest brands solve their growth challenges, while building his own property portfolio using the same strategies.
Along the way, he saw a shift: the Aussie dream of home ownership was slipping further out of reach for many. That’s when he realised it was time to help people just like you see property differently. He’s here to show you that property can be more than just a place to live — it can be a pathway to freedom.
With a blend of strategy, data-led insight, and personal experience, Luke helps you make smarter, bolder moves — so you can stop chasing the dream and start building your future.
He believes that the next generation of property investors will win not by following the old rules — but by rewriting them.
Ready to level up your property game?
Speak with one of our advisors to find out how you can unlock the smarter path to property ownership.